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Instagram Ad Size Guide
Reference the exact recommended dimensions for every Instagram ad placement before you brief your designer or upload a campaign.
Frequently asked questions
What size should a feed ad image be?
A square feed ad should be 1080 × 1080 pixels at a 1:1 ratio.
What about story and reel ads?
Story and reel ads use the full-screen 9:16 vertical format at 1080 × 1920 pixels.
Can I reuse organic post sizes for ads?
Yes, ad placements share the same dimensions as their organic equivalents, so existing assets often work.